A business website is an investment of time and money to create,
very much like an investment in gold, stocks or silver. In both
scenarios the person expending their time and money into the project
expects a reasonable financial gain from the project. A person expects
to see a return on their investments in stocks or precious metals over a
few years timeline. Likewise, a website owner expects their business
website to return them clients or customers who the business person
expects to make a profit from over time. In this manner, a website
serves just like an investment in stocks or precious metals.
Health providers can offer a wealth of information to their patients via their websites today. They can collect patient history and demographics as well as make appointments, arrange payment plans and effectively market their business online while reaching a much larger potential client pool. This return on investment (ROI) is the same as the ROI one expects from an investment in precious metals or the stock market. A professional website is an investment of time and money and represents a business face to the outside world. Thus, it needs to be as professional as possible while retaining as much warmth and family feeling. The website is a significant investment of funds the same as investing funds in commodities, corn or wheat futures, or oil which investors expect a financial return from.
These are some pointers for health staff to maximize the website's potential to earn back profits for the site's owner.
• Do your research first: One should always go online and research what other medical practices are using to engage visitors on their websites. One should ask what the financial returns are from the average physician's website and keep a folder of those figures for future comparison. You will likely find one you admire and can borrow some of the page layout to show your webmaster to recreate. This is a favorite trick employed by website creators.
Most professional persons will employ a website creator to make a professional site for them. The creator will show the physician examples of sites currently online to choose to copy the layout of one with a few personal changes desired by the physician. You will be judged by visitors to your site as to the style of website design created.
• Make it 'easy on the eyes': Your medical website needs to be very appealing at first glance. It should be easy to navigate, not too busy with so much text on one page, have a welcoming feel, and simultaneously be easy to navigate. Information should be easy to find for visitors without having to scroll too far down a page to find it. Too small or too large a font is hard to read, size 11 or 12 font is favored. Be sure to have inviting pictures, animals or children provide a welcoming feeling. A navigation bar on the left side or across the top is most popular to enable visitors to quickly click through to other pages of information. A website functions just like a physical store does, the main distinction being that visitors find the medical site online instead of in a brick and mortar building.
• Update your website frequently: When someone performs a search on a search engine like Google, it will produce various sites listed for free, that is called an organic search. Most of the search engines produce search return pages having websites with the most recent information on them. This emphasizes why staff needs to keep the medical site updated with current medical postings and ensure all links work.
• Implement a patient portal in your website: A patient portal allows your visitors or patients to communicate with you via a secure environment online. You will also comply with CMS' "meaningful use" EHR incentive program, Stage 2 requirements. Remember what a huge benefit it is to be able to communicate with banks and credit card companies electronically? This improves your ability to accomplish financial transactions faster via online conduits. It makes common sense patients would like to talk to their treating physician or nurse in regards to their healthcare while completing their medical payments for services via online payment systems.
• Create a blog: A blog has become a very favorite platform for disseminating information. Many blogs allow visitors to make comments or ask questions on them. Most persons consult with financial consultants and commentators on financial blogs before the researcher chooses to invest in a commodity. Likewise, online searchers and visitors research medical sites looking for the one they feel comfortable with that provides them with the information or services they need.
If you are not sure which subject to write on, recall events of the last week. What questions did your patients ask most often? You could have a frequent questions column or page. You might have a page that features discounted vitamins or discounted medical apparatus such as back supports, walkers and the like.You could offer repeat patients a discount for future appointments, thus saving them funds.You can refer visitors from your website to your blog for additional information. Having two sites (including a blog) will increase your ability to be found in an online search on Bing, Google, or Yahoo search engines.
• Outsource it: Oftentimes you can't find enough time to do the quality job you want done. This is one reason so many busy business persons turn to outsourcing. They have found paying a person in a foreign country to do the work costs less and still delivers quality work. Businesses online operate similar to regular brick and mortar businesses in that wages for employees have to be calculated against how much work will the employee accomplish in an eight hour workday?
A user-friendly website, that is functional and easy to navigate will win friends and attract more business in the long run and thereby earn a better return for the website owner. A website online is actually the electronic image of your medical practice.
If one keeps these tips in mind they will create a website that is friendly and memorable that your visitors and patients will enjoy and return to which will help to build up the medical practice. Never forget your website is your business face to the world and as such acts like an online salesman for your services and products. Wherefore, it needs to be the best salesman at the job. Websites work day and night just like an investment in precious metals or the stock market. All investments need your frequent attention to keep them fine tuned for optimum ROI. The medical practice is a business and your website is similar to a small billboard online. Make it the best you can with the appropriate time and money invested to create your best image. Your website is a business and will return a better ROI than most commodity investments if it is managed properly.
Health providers can offer a wealth of information to their patients via their websites today. They can collect patient history and demographics as well as make appointments, arrange payment plans and effectively market their business online while reaching a much larger potential client pool. This return on investment (ROI) is the same as the ROI one expects from an investment in precious metals or the stock market. A professional website is an investment of time and money and represents a business face to the outside world. Thus, it needs to be as professional as possible while retaining as much warmth and family feeling. The website is a significant investment of funds the same as investing funds in commodities, corn or wheat futures, or oil which investors expect a financial return from.
These are some pointers for health staff to maximize the website's potential to earn back profits for the site's owner.
• Do your research first: One should always go online and research what other medical practices are using to engage visitors on their websites. One should ask what the financial returns are from the average physician's website and keep a folder of those figures for future comparison. You will likely find one you admire and can borrow some of the page layout to show your webmaster to recreate. This is a favorite trick employed by website creators.
Most professional persons will employ a website creator to make a professional site for them. The creator will show the physician examples of sites currently online to choose to copy the layout of one with a few personal changes desired by the physician. You will be judged by visitors to your site as to the style of website design created.
• Make it 'easy on the eyes': Your medical website needs to be very appealing at first glance. It should be easy to navigate, not too busy with so much text on one page, have a welcoming feel, and simultaneously be easy to navigate. Information should be easy to find for visitors without having to scroll too far down a page to find it. Too small or too large a font is hard to read, size 11 or 12 font is favored. Be sure to have inviting pictures, animals or children provide a welcoming feeling. A navigation bar on the left side or across the top is most popular to enable visitors to quickly click through to other pages of information. A website functions just like a physical store does, the main distinction being that visitors find the medical site online instead of in a brick and mortar building.
• Update your website frequently: When someone performs a search on a search engine like Google, it will produce various sites listed for free, that is called an organic search. Most of the search engines produce search return pages having websites with the most recent information on them. This emphasizes why staff needs to keep the medical site updated with current medical postings and ensure all links work.
• Implement a patient portal in your website: A patient portal allows your visitors or patients to communicate with you via a secure environment online. You will also comply with CMS' "meaningful use" EHR incentive program, Stage 2 requirements. Remember what a huge benefit it is to be able to communicate with banks and credit card companies electronically? This improves your ability to accomplish financial transactions faster via online conduits. It makes common sense patients would like to talk to their treating physician or nurse in regards to their healthcare while completing their medical payments for services via online payment systems.
• Create a blog: A blog has become a very favorite platform for disseminating information. Many blogs allow visitors to make comments or ask questions on them. Most persons consult with financial consultants and commentators on financial blogs before the researcher chooses to invest in a commodity. Likewise, online searchers and visitors research medical sites looking for the one they feel comfortable with that provides them with the information or services they need.
If you are not sure which subject to write on, recall events of the last week. What questions did your patients ask most often? You could have a frequent questions column or page. You might have a page that features discounted vitamins or discounted medical apparatus such as back supports, walkers and the like.You could offer repeat patients a discount for future appointments, thus saving them funds.You can refer visitors from your website to your blog for additional information. Having two sites (including a blog) will increase your ability to be found in an online search on Bing, Google, or Yahoo search engines.
• Outsource it: Oftentimes you can't find enough time to do the quality job you want done. This is one reason so many busy business persons turn to outsourcing. They have found paying a person in a foreign country to do the work costs less and still delivers quality work. Businesses online operate similar to regular brick and mortar businesses in that wages for employees have to be calculated against how much work will the employee accomplish in an eight hour workday?
A user-friendly website, that is functional and easy to navigate will win friends and attract more business in the long run and thereby earn a better return for the website owner. A website online is actually the electronic image of your medical practice.
If one keeps these tips in mind they will create a website that is friendly and memorable that your visitors and patients will enjoy and return to which will help to build up the medical practice. Never forget your website is your business face to the world and as such acts like an online salesman for your services and products. Wherefore, it needs to be the best salesman at the job. Websites work day and night just like an investment in precious metals or the stock market. All investments need your frequent attention to keep them fine tuned for optimum ROI. The medical practice is a business and your website is similar to a small billboard online. Make it the best you can with the appropriate time and money invested to create your best image. Your website is a business and will return a better ROI than most commodity investments if it is managed properly.
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Best wishes,
Josh Holliday.
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Explore and discover what you're missing. Visit Josh's blog at http://www.financialmoneytrends.com
Grab your Free copy of a 96-Pg Ebook on Facebook Marketing at Josh's Blog.
Best wishes,
Josh Holliday.
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